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Course curriculum

  1. 1

    • Lesson 1: Must-Haves for Championing Tourism

    • Chapter 1 Quiz

  2. 2

    • Lesson 1: Honing Your Message

    • Lesson 2: Tourism Lexicon

    • Lesson 3: Putting It All Together

    • Chapter 2 Quiz
  3. 3

    • Lesson 1: Developing a Plan

    • Lesson 2: Audiences, Communications Channels, Frequency and Message

    • Chapter 3 Quiz
  4. 4

    • Lesson 1: Championing Tourism Organizer

    • Champion the Value of Tourism Organizer Tour

    • Chapter 4 Quiz

    • Lesson 2: Championing Tourism Video Script Templates
  5. 5

    • Champion the Value of Tourism Resources

    • Champion The Value of Tourism Lexicon

    • Champion the Value of Tourism Video Scripts

    • Resident Sentiment Survey

    • Champion the Value of Tourism Case Studies