Course curriculum

  1. 1

    • Lesson 1: Building a Marketing Plan

    • Chapter 1 Quiz

    • Lesson 2: Know Your Product and Audience
  2. 2

    • Lesson 1: Media Strategy

    • Chapter 2

  3. 3

    • Lesson 1: Foundational Content & Assets

    • Lesson 2: CTO Marketing Opportunities & Support

    • Chapter 3 Quiz
  4. 4

    • Tourism Marketing Case Studies